Care IQ was commissioned to support a global vendor of cardiac diagnostic solutions with the strategy, market analysis and a mock-up for its Heart Suite. The concept represented a strategic initiative aimed at addressing the growing burden of chronic diseases, particularly heart disease, through prevention and early detection. The concept targeted individuals aged 30-75 who are healthy but concerned about their cardiovascular risk, offering a personalised assessment package that includes tests such as:
By providing a pleasant, non-hospital experience and actionable lifestyle advice, the suite aimed to reduce acute hospitalisations, lower healthcare costs, and improve quality of life. The business model involved partnerships with hospitals and provided the design, equipment, and decision-support system in exchange for a share of test revenue and access to an anonymous database, whilst also generating subscription fees from optional lifestyle coaching.
The initial market exploration focused on India due to its high prevalence of cardiovascular disease and a favourable out-of-pocket payment model. The long-term vision for the Heart Suite was to expand both functionally—evolving into a broader prevention solution—and geographically, scaling from a local pilot in India to a global platform in markets in the Middle East, Europe, the US and Latin America.
Developed through a rapid co-creation process involving extensive stakeholder feedback, the concept’s transparency and personalised approach were found to build strong consumer trust and willingness to pay a premium for efficient, reliable health testing and guidance.
Competitive landscape
Key findings of a recent analysis of the competitive landscape for integrated heart health solutions found that:
